SaaS Motion
Nelson and Edwin
Product & Feature Launches
A paired set of product films built to announce new Edwin features and explain the wider learning platform.
Client
Nelson and Edwin
Platform
Product launch, web, and social
Project Overview
A paired set of product films built to announce new Edwin features and explain the wider learning platform.
The Problem
The films needed to explain product value and feature changes quickly while keeping the interface readable and the visual language consistent.
The Solution
I combined UI-led storytelling, animated typography, product close-ups, and clean transitions to create a clear feature announcement and a broader SaaS launch film.
The Results
Two landscape films: a feature announcement and a broader SaaS product launch.
My Role
Motion designUI animationVideo editingPost-production
Tools Used
After EffectsPremiere ProIllustrator