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SaaS Motion

Nelson and Edwin

Product & Feature Launches

A paired set of product films built to announce new Edwin features and explain the wider learning platform.

Client

Nelson and Edwin

Platform

Product launch, web, and social

Project Overview

A paired set of product films built to announce new Edwin features and explain the wider learning platform.

The Problem

The films needed to explain product value and feature changes quickly while keeping the interface readable and the visual language consistent.

The Solution

I combined UI-led storytelling, animated typography, product close-ups, and clean transitions to create a clear feature announcement and a broader SaaS launch film.

The Results

Two landscape films: a feature announcement and a broader SaaS product launch.

My Role

Motion designUI animationVideo editingPost-production

Tools Used

After EffectsPremiere ProIllustrator