← Back to Works

Advocacy Animation

Mental Health Carers Australia

Care & Connection

A story-led animation using clear visual metaphors to support a sensitive mental health advocacy message.

Client

Mental Health Carers Australia

Platform

Awareness campaign and digital channels

Project Overview

A story-led animation using clear visual metaphors to support a sensitive mental health advocacy message.

The Problem

The subject needed a sensitive visual approach that could support an important advocacy message without making the communication feel clinical or visually overwhelming.

The Solution

The animation uses simple forms, focused scene transitions, and readable pacing to make the narrative approachable while protecting the seriousness of the subject.

The Results

One advocacy animation using simple forms and visual metaphors to communicate the message.

My Role

Motion designVisual storytellingAnimationPost-production

Tools Used

After EffectsPremiere ProIllustrator