Advocacy Animation
Mental Health Carers Australia
Care & Connection
A story-led animation using clear visual metaphors to support a sensitive mental health advocacy message.
Client
Mental Health Carers Australia
Platform
Awareness campaign and digital channels
Project Overview
A story-led animation using clear visual metaphors to support a sensitive mental health advocacy message.
The Problem
The subject needed a sensitive visual approach that could support an important advocacy message without making the communication feel clinical or visually overwhelming.
The Solution
The animation uses simple forms, focused scene transitions, and readable pacing to make the narrative approachable while protecting the seriousness of the subject.
The Results
One advocacy animation using simple forms and visual metaphors to communicate the message.