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Fashion Campaign

RUA HAYA

Fashion Editorials

Fashion edits for RUA HAYA combining garment details, fabric movement, and behind-the-scenes production footage.

Client

RUA HAYA

Platform

Social campaigns and collection videos

Styling. 1920 x 1080. 28 seconds.
Product in Motion. 1080 x 1920. 34 seconds.
Real People. 1080 x 1920. 34 seconds.
Cairo Atelier. 1920 x 1080. 26 seconds.
Events and Everyday. 1080 x 1920. 62 seconds.
Islamic Wear Collection. 1080 x 1920. 62 seconds.
Summer Modestwear. 1080 x 1920. 57 seconds.
Co-ords. 1080 x 1920. 57 seconds.
New Arrivals. 1080 x 1920. 68 seconds.
Summer Collection. 1080 x 1920. 64 seconds.
Social Proof. 1920 x 1080. 40 seconds.
August Collection. 1080 x 1920. 65 seconds.
Fit & Confidence. 1920 x 1080. 37 seconds.
Abaya Collection. 1080 x 1920. 67 seconds.
Dream Outcome. 1920 x 1080. 37 seconds.
Satin Collection. 1080 x 1920. 63 seconds.

Project Overview

Fashion edits for RUA HAYA combining garment details, fabric movement, and behind-the-scenes production footage.

The Problem

A large volume of fashion and production footage needed to become focused campaign edits without losing the garments' texture, movement, and detail.

The Solution

I selected the strongest visual moments, built clear hooks, and used restrained editorial pacing to connect factory detail, fabric movement, and finished looks.

The Results

A collection of fashion edits covering finished looks, fabric movement, and production details.

My Role

Creative directionVideo editingCampaign cutdownsPost-production

Tools Used

Premiere ProAfter Effects